She’s also called “true lavender” and grows wild on the hills of Southern France. Purple shrubs of green grey leaves, lavender’s fragrant flowers stand up straight, defying the elements with their colourful spikes. Its essential oil, of the highest quality, purifies and heals. Lavender is a grand and generous flower. A botanical cloud rises in the silliage of the new Carrière Frères room spray. Its faceted silhouette is an homage to ancient apothecary jars highlighting the herbalist inspiration behind the brand. Made out of recycled and recyclable glass, it comes in the shape of an apothecary flask and is recognizable to its bluish tint. Capped with an oak top and silver pump, the room spray is filled with a 100% natural alcohol-base. On each face of the FSC-paper packaging (Forest Stewardship Council), floral illustrations also run delicately. No doubt, Carrière Frères’ sustainable approach celebrates nature! The room spray’s visual identity is coherent, expressed through the octagonal shape of the label and flask.