Amongst the most famous gardenias, the tiare is deliciously aromatic and a symbol of beauty. Women coat their skin and hair with its essential oil monoï, with glowing effect. Its ancient recipe “Mahohi”, obtained from the maceration of tiare buds in Coprah oil, is an essential base of Polynesian medicine. Its tree blooms into immaculate white flowers that contrast with the intense green of its leaves. The tiare’s suave scent is reminiscent of tuberose. A botanical cloud rises in the silliage of the new Carrière Frères room spray. Its faceted silhouette is an homage to ancient apothecary jars highlighting the herbalist inspiration behind the brand. Made out of recycled and recyclable glass, it comes in the shape of an apothecary flask and is recognizable to its bluish tint. Capped with an oak top and silver pump, the room spray is filled with a 100% natural alcohol-base. On each face of the FSC-paper packaging (Forest Stewardship Council), floral illustrations also run delicately. No doubt, Carrière Frères’ sustainable approach celebrates nature! The room spray’s visual identity is coherent, expressed through the octagonal shape of the label and flask.