The tomato, a berry of the Solanaceae family, is one of the most popular fruits in the world. Few people know that it was first grown in South America, and that its name comes from the Inca “tomalt”. Sweet and fleshy, whether in the fruit basket or veggie pot, the tomato agrees with our palates, but not all palates agree on how to pronounce it. I say tomato… A botanical cloud rises in the silliage of the new Carrière Frères room spray. Its faceted silhouette is an homage to ancient apothecary jars highlighting the herbalist inspiration behind the brand. Made out of recycled and recyclable glass, it comes in the shape of an apothecary flask and is recognizable to its bluish tint. Capped with an oak top and silver pump, the room spray is filled with a 100% natural alcohol-base. On each face of the FSC-paper packaging (Forest Stewardship Council), floral illustrations also run delicately. No doubt, Carrière Frères’ sustainable approach celebrates nature! The room spray’s visual identity is coherent, expressed through the octagonal shape of the label and flask.